AMD to drop ATi brand

August 8, 2006 at 9:17 am (tech)

“Chip guru AMD has announced that it’s going to drop the ATi brand name following its takeover of the Canadian graphics underdog. Gareth Cater from AMD told Custom PC that ‘the new company will be called AMD,’ meaning that we could shortly be seeing AMD-branded Radeon graphics chips. We asked Richard Baker from AMD if this meant that the memorable Radeon name would also be biting the dust, but he replied that ‘we haven’t made any final decisions yet, but I’d personally be very surprised if we dropped any of those product names. The ATi company name is definitely going, though.'”

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