Intel aims for open-source graphics advantage

August 10, 2006 at 7:36 am (GNU/Linux, tech)

“Intel has released open-source software to give Linux full-fledged support for 3D graphics, a move that could give its graphics chips a leg up over rivals.

Right now, Linux users typically rely on proprietary driver software if they want to use graphics acceleration chips and hardware to improve graphics performance–to speed up displays of 3D tanks in a battle video game, for example.

But this proprietary approach poses ethical, legal and practical problems. Intel sees the open-source move as a way to attract customers to its graphics products–such as its upcoming 965 Express chipset–and give it an advantage over rivals ATI Technologies and Nvidia.

“Having open-source drivers gives us a big edge in this market,” said Dirk Hohndel, chief technologist of Intel’s Open Source Technology Center. The software, available at a new Web site, is already being integrated with relevant open-source projects, he said.”

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AMD to drop ATi brand

August 8, 2006 at 9:17 am (tech)

“Chip guru AMD has announced that it’s going to drop the ATi brand name following its takeover of the Canadian graphics underdog. Gareth Cater from AMD told Custom PC that ‘the new company will be called AMD,’ meaning that we could shortly be seeing AMD-branded Radeon graphics chips. We asked Richard Baker from AMD if this meant that the memorable Radeon name would also be biting the dust, but he replied that ‘we haven’t made any final decisions yet, but I’d personally be very surprised if we dropped any of those product names. The ATi company name is definitely going, though.'”

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